Skip to main content

Search Engine Optimization

Heard about this term a while back ~about 2 years ago precisely~, when an IT firm that was handling a web design contract of the organisation I was working for came to brief us about their progress. Imagine just being there and nodding having no clue whatsoever and not wanting to appear naive. So I thought I should share the little I know about this term.

Search Engine Optimization refers to tweaks and modifications made to a webpage(usually homepage of a website) in order for the page to be easily found by a search engine or someone searching for the site but don't know its address.

Optimizing involves editing the content of a webpage ~html and other associated coding~ to includes keywords and other elements detected by web crawlers*, for example adding keyword 'meta tag' to an html document.

Search Engine Optimization is usually done to ensure a site is ranked high on various search engines or atleast appears on the first page when you search for a term particular to the site. For example, searching for 'tech by jay' or 'jay tech' should return a page that has this blog listed.


*Web crawlers are just bunch of codes or programs that crawl the web looking for stuffs used by search engines to find sites ~that are online~ to include in their index.

Comments

Post a Comment

Popular posts from this blog

Opera mini now working on Airtel

Good news! Airtel users can finally browse using the Opera mini browser, which suddenly stopped working on the Airtel network. No reason was given by Airtel for the disruption of Opera mini service. Enjoy!!!
Post a Comment
Read more

iPhone 5 Excitement

Following Apple's official annoucement of the iPhone 5, the internet and smartphone market has been dominated by talks of the iPhone 5. Most people are of the opinion that the iPhone 5 isn't much of a game changer as it still has the same old iPhone look that's getting boring despite the change in screen size and also the fact that the iPhone has no news worthy feature. Verdict: Not buzz worthy iPhone 5 is slated to be released September 21st.
2 comments
Read more

Microsoft Tablet: Surface

Microsoft plans on storming the Tablets market with 'Surface' which runs on the Windows 8 operating system. The Surface tablet would be available in two versions 'Surface' and 'Surface Pro' running Windows RT and Windows 8 Pro OS respectively, both sports a 10.6-Inch ClearType HD display and will have memory of 32GB, 64GB or 128GB. Release date has been set at 26th October.
2 comments
Read more