Search Engine Optimization

Heard about this term a while back ~about 2 years ago precisely~, when an IT firm that was handling a web design contract of the organisation I was working for came to brief us about their progress. Imagine just being there and nodding having no clue whatsoever and not wanting to appear naive. So I thought I should share the little I know about this term.

Search Engine Optimization refers to tweaks and modifications made to a webpage(usually homepage of a website) in order for the page to be easily found by a search engine or someone searching for the site but don't know its address.

Optimizing involves editing the content of a webpage ~html and other associated coding~ to includes keywords and other elements detected by web crawlers*, for example adding keyword 'meta tag' to an html document.

Search Engine Optimization is usually done to ensure a site is ranked high on various search engines or atleast appears on the first page when you search for a term particular to the site. For example, searching for 'tech by jay' or 'jay tech' should return a page that has this blog listed.


*Web crawlers are just bunch of codes or programs that crawl the web looking for stuffs used by search engines to find sites ~that are online~ to include in their index.